Accelerate Learning Lab with Been There Done That: Problem Definition

Accelerate: Learning Lab - Problem Definition | Virtual

Zoom Webinar, 5 November, 2pm to 3:30pm

Book now

Join us for another practical workshop which will enable you to rethink and reframe your business problems resulting in more creative and effective decisions and solutions. 

We believe over the next decade, what will be key to the success or failure of a business will be its ability to define the problems it faces, which ones to focus on and how to turn these into golden opportunities.

So often people rush in headlong to find answers before truly understanding the nature of the question they face. In this Accelerate Learning Lab led by Been There Done That’s Dan Gibson and Nikki Crumpton we’ll show you how to better understand your problems and the implications for your business, your brand and the world beyond marketing.

What to expect

A 90 minute interactive session which will help you understand how to rethink and reframe problems and find more creative solutions using real-life examples.

More importantly, we’ll provide you with tried and tested frameworks that help you apply what you’ve learned in the session as effectively as possible.

In this workshop you’ll learn: 

  • How to identify and analyse different problems to get the ideal solution
  • To step back to view problems from a broader consumer perspective
  • How to overcome a restrictive company mindset by being confident to challenge the way things are done
  • Understand how to reframe problems to unlock new solution sets

Who is it for and how will it help?

Anyone and everyone in business will benefit from this unique workshop which will improve and enhance your ability to look at problems from different perspectives and enable you to deliver better thought through, effective resolutions using tried and tested strategies which you can take back and use in the office the very same day.

The details

A 90-minute workshop via Zoom with Dan Gibson and Nikki Crumpton

Tuesday 5 November 

2.00pm - 3.30pm GMT | 6.00pm – 7.30pm GST | 10.00pm – 11.30pm HKT | 9.00am – 10.30am EST

Book your place

Business team member: This event is included in your membership

Member: Not available at this tier.

Member Plus: This event is included in your membership

Member Access All Areas: This event is included in your membership 

Subscriber: Not available at this tier

Non-member: Our events are predominantly for our members but please register your interest at [email protected] and a member of the team will be in touch.

More about Dan Gibson 

In 2018, driven by a conviction that clients needed an alternative model, Dan left the world of creative agencies to join BeenThereDoneThat. His career has taken him from BBH London, to running the global adidas business for 180Amsterdam (when adidas won Advertiser of the Year at Cannes), to MD positions for Ogilvy and Havas in Singapore. He also ran a successful start-up of creative boutique agency, Host Singapore, before its acquisition by Havas. Having helped drive the productisation of the BeenThereDoneThat model over the last eighteen months, and overseeing  rapid growth across a range of clients, he’s now leading international expansion, kicking off in UAE in Q1 2020.

More about Nikki Crumpton

Nikki Crumpton’s has over 25 years of experience in marketing industry spanning, working in the small independents, Fallon and Mother and the big corporates, DDB and MCcann. Her passion for how we get to and execute ideas across a broader remit, most notably sustainability, innovation and technology and product design and creation, is her area of expertise.

She is a great believer in collaboration and believes that great ideas come from identifying the right problems and then finding interesting combinations of thinkers and doers and creating the right environment in which they can create. Most importantly it’s about the team being responsible and accountable for the results and the impact they need to make.

Nikki’s core strength is in finding a way to give brands a story that connects with both organizations and their customers and consumers, and developing those stories that drive action and behavior change against specific challenges. And BTDT is where she’s found her place to pursue all of it.



Zoom Webinar