Join us for another practical workshop which will enable you to rethink and reframe your business problems resulting in more creative and effective decisions and solutions.
We believe over the next decade, what will be key to the success or failure of a business will be its ability to define the problems it faces, which ones to focus on and how to turn these into golden opportunities.
So often people rush in headlong to find answers before truly understanding the nature of the question they face. In this Accelerate Learning Lab led by Been There Done That’s Dan Gibson and Nikki Crumpton we’ll show you how to better understand your problems and the implications for your business, your brand and the world beyond marketing.
What to expect
A 90 minute interactive session which will help you understand how to rethink and reframe problems and find more creative solutions using real-life examples.
More importantly, we’ll provide you with tried and tested frameworks that help you apply what you’ve learned in the session as effectively as possible.
In this workshop you’ll learn:
- How to identify and analyse different problems to get the ideal solution
- To step back to view problems from a broader consumer perspective
- How to overcome a restrictive company mindset by being confident to challenge the way things are done
- Understand how to reframe problems to unlock new solution sets
Who is it for and how will it help?
Anyone and everyone in business will benefit from this unique workshop which will improve and enhance your ability to look at problems from different perspectives and enable you to deliver better thought through, effective resolutions using tried and tested strategies which you can take back and use in the office the very same day.
The details
A 90-minute workshop via Zoom with Dan Gibson and Nikki Crumpton
Tuesday 5 November
2.00pm - 3.30pm GMT | 6.00pm – 7.30pm GST | 10.00pm – 11.30pm HKT | 9.00am – 10.30am EST
Book your place
Business team member: This event is included in your membership
Member: Not available at this tier.
Member Plus: This event is included in your membership
Member Access All Areas: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest at [email protected] and a member of the team will be in touch.
More about Dan Gibson
In 2018, driven by a conviction that clients needed an alternative model, Dan left the world of creative agencies to join BeenThereDoneThat.
His career has taken him from BBH London, to running the global adidas business for 180Amsterdam (when adidas won Advertiser of the Year at Cannes), to MD positions for Ogilvy and Havas in Singapore, to leading the Dove Digital business. He also ran a successful start-up of creative boutique agency, Host Singapore, before its acquisition by Havas.
As MD, Dan has been helping define and solve BeenThereDoneThat client problems across category, across geography and across discipline for the past six years.
More about Nikki Crumpton
Nikki Crumpton has had a career in the industry spanning over twenty five years. Over the years Nikki has worked in the small independents, Fallon and Mother, and the big corporates, DDB and McCann.
Her passion is for how we get to, and execute ideas across a broader remit - most notably sustainability, innovation and technology as well as product design and creation.
She is a great believer in collaboration. Her belief is that great ideas come from identifying the right problems and then finding interesting combinations of thinkers and doers and creating the right environment in which they can create. Most importantly though, it’s about the team being responsible and accountable for the results and the impact they need to make.
Nikki’s strength is in creating a story for brands that connects with both the organisations and their customers / consumers, and in developing those stories to drive action and behaviour change against specific challenges. Complex stakeholder management and alignment are tasks she relishes and finding new and interesting ways to communicate with people by being channel agnostic and results focussed.
And BeenThereDoneThat is where she’s found her place to pursue all of it.
