Join us for our first Accelerate: Learning Lab of the year. This highly interactive session with Kevin Chesters will help you learn the power of storytelling and you can effectively use it in your business to great success.
The Science of Storytelling
Marketers, it’s often said, are in the business of storytelling but rarely do we stop to think and understand why this skill is so useful to us as humans, as marketers and in business – and the rules that go with it.
Lead by Kevin Chesters, in this work shop you’ll discover that whatever your business - b2b, b2c brand, a start-up or big brand, big budget or a tiny – you need to identify the story to tell; a story that is simple, compelling and distinct that’ll make it stand out from the crowd.
Kevin spoke to an eclectic mix of people for his research including a vicar, a film director, a documentary maker, a quilter, a sculptress, a restaurateur and a children’s author, people who build and tell stories as part of their profession. To his surprise he discovered something curious - the output might change, but the basic rules remain the same.
In this session you’ll learn how to understand the story of your brand, business or products, the rules to create their story and how to make that story resonate with your customers.
What to Expect
A 90 minute session via Zoom, delivered by Kevin Chesters
Timings: Tuesday 9 January 10.00-11.30am GMT | 2.00 – 3.30pm GST | 6.00 – 7.30pm HKT | 5:00 – 6:30am EST
This session will cover the following:
- What is a story? Why do we tell them as humans and why do we tell them as marketers?
- Learning from storytellers using research from film directors, documentary makers, teacher, artists and a vicar
- Behaviours that will enhance your creativity and storytelling
- A practical task on how to tell better stories - the High Concept
- What to read and watch to get better at storytelling
More about Kevin Chesters
Kevin Chesters has 25+ years’ experience leading strategy on both agency and client-side. He is a former CSO of W+K London, Dentsu mcgarrybowen and Ogilvy. He was also the Head of Strategy at British Telecom. He is a prolific industry commentator and trainer; and also lectures at four UK universities on creativity and storytelling. His first book, ‘The Creative Nudge’ was an Amazon best-seller. He now runs his own strategic consultancy with a small group of select clients.
Book your place
Business team member: This event is included in your membership
Member: Not available at this tier.
Member Plus: This event is included in your membership
Member Access All Areas: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest at [email protected] and a member of the team will be in touch.
FURTHER READING
Read Kev's piece on 21st Century Marketing Leadership: How to be a more effective leader in a world of constant change - >> here
