Sitting at the heart of brand, communications, stakeholders and product development – as marketers we have a significant role to play when it comes to promoting and driving sustainability.
But as marketing and business leaders developing and marketing products and services, we also need to recognise that we’re part of the problem.
In this Accelerate: Learning Lab, Gemma Butler and Michelle Carvill, founders and authors of Can Marketing Save the Planet will lead us in a workshop that will equip you with the tools and framework to effectively communicate your brand and business’s responsible and sustainable practices boldly, clearly and authentically.
In an age of the rising conscious consumer, changing legislation and regulation and increasing demands on businesses towards more transparency, it is now more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, to follow through on the promises they make.
How it can help you
This insightful session will explain the main priorities that brands and businesses should consider with practical and realistic ways in which marketers can drive positive impact, proving that, even in the age of consumerism, marketing CAN be a force for good.
THE DETAILS
Wednesday 5 March 10-11.30am GMT via Zoom 5.00am-6.30am EST | 2.00pm-3.30pm GST | 6.00pm-7.30pm HKT/SGT
You can hear more about what marketers can do to take charge and drive the sustainability agenda with Gemma Butler and Michelle Carvill on this podcast here and across our podcast channel where they drop their Can Marketing Save the Planet podcast episodes
Book your place
Business team member: This event is included in your membership
Member: Not available at this tier.
Member Plus: This event is included in your membership
Member Access All Areas: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest at [email protected] and a member of the team will be in touch.
