We are delighted to start our 2025 series of Accelerate Learning Labs with David Haigh, Chairman of Brand Finance.
Bridging the gap between Marketing and Finance through the strategic planning cycle
David will be joined by Mike Rocha, Chief Commercial Officer at Brand Finance, together they will look at the three points of the strategic planning cycle (beginning, middle and end) being able to demonstrate ROI at the end of the cycle point.
They'll also be looking at PEST (Political, Economical, Social and Technological) effects on the marketing world such as Donald Trump's presidency!
Bringing in case studies and discussion/polls/Q&A - it's going to be a great interactive session.
About Accelerate Learning Labs
The monthly Learning Labs are 90 minute virtual workshops designed exclusively for members to accelerate their learning through the knowledge and tools of industry experts. Topics are ever changing to reflect what’s going on in our industry and the sessions are always highly interactive and fun. Delegates will walk away with new tools, frameworks and ideas that they can take back to their roles and business which will help them do well and do good as marketers.
Topics include, building your personal brand, behavioural science, improving the agency-brand relationship, the science of storytelling, using AI and more.
THE DETAILS
Date: Tuesday 14 January
Time: 10.00am-11.30am GMT via Zoom 5.00am-6.30am EST | 2.00pm-3.30pm GST | 6.00pm-7.30pm HKT/SGT
Location: Via Zoom
Book your place
Business team member: This event is included in your membership
Member: Not available at this tier.
Member Plus: This event is included in your membership
Member Access All Areas: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest at [email protected] and a member of the team will be in touch.
Speakers
