Marketing Society x WARC Advisory Workshop: Closing the Intention-Action Gap on Sustainability
The global advertising and marketing industry is well placed to help solve the climate emergency. But this requires systemic change. Agencies and marketers can use their world renowned creativity to promote climate-friendly behaviours and lifestyles, to help close consumers’ intention-action gap.
Through WARC best practice frameworks and tangible examples from brands leading the charge in this space - attendees can walk away with actionable takeaways and practical advice on how to avoid the perils of greenwashing.
Whether you want to deepen your knowledge around the consumer opportunity in net zero marketing and how the industry is currently responding to this or you simply want to ensure you don’t fall into the ‘greenwashing’ trap - join us for an insightful, action-packed 2 hours to learn more!
What to Expect
A 2-hour session via Zoom, delivered by Kavita Patel
This session will cover the following:
- The consumer opportunity
- How to close the intention-action gap
- How to avoid greenwashing
- Practical interactive workshop to help drive behavioural shifts with consumers around Sustainability
More about Kavita Patel
Kavita is the Advisory Lead at WARC for EMEA. Kavita has over a decade's experience in global planning and brand strategy, spanning a number of sectors including FMCG, Tech, Beauty & Retail. She has worked with some of the world's most iconic brands across Fortune 500 companies in a number of markets and very much enjoys tackling marketing challenges both from a higher strategic standpoint down to the tactical execution level.
Timings: 9am - 11am BST I 3pm - 5pm HKT/SGT I 12pm - 2pm UAE
Book your place
Business team member: This event is included in your membership
Member: £350 + VAT
Member Plus: This event is included in your membership
Member All Access: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest below and a member of the team will be in touch.
