Charlotte Vicary The Marketing Society

Accelerate: Learning Lab with Charlotte Vicary | Virtual

Zoom Webinar, 1 May, 10am to 11:30am

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Join us for our latest Accelerate Learning Lab - 90 minutes to inspire and accelerate your career with building a culture of customer curiosity with Charlotte Vicary, co-founder of The Customer Closeness Company.

Bill Gates puts his mega-success down to being curious. Mark Ritson has curiosity in his top 3 qualities of the perfect marketer. There’s clearly value in it and if everyone in your business was constantly keeping up to date with customers, imagine how much easier it would be to include customers in decisions. But what does it really mean to be ‘customer curious’, how the hell do you get people to make time for it and when do you know it’s making a difference?

Lean into the slight meta-ness of being curious about customer curiosity and come along to this session. You’ll get answers to all of those thorny questions and some great examples of how your peers are using customer curiosity training and toolkits to turbocharge customer thinking and decisions.

THE DETAILS

Date: Thursday 1 May

Time: 10-11.30am GMT | 2.00pm-3.30pm GST | 6.00pm-7.30pm HKT/SGT

Location: Via Zoom


About Charlotte

Charlotte is a co-founder of The Customer Closeness Company, AURA’s double-winning Best Small Agency of the Year. Her professional mission in life is to help businesses grow by improving their customers’ lives.

Closing the gap between people in business and their customers is central to this, and Charlotte works with clients like BT, Twinings, M&S, and NatWest to do that. In 2022, the collaboration with BT Insight, Exec Development and 800 managers won AURA’s coveted Insight Impact award.

She’s an expert in working with Insight, Marketing, Leadership and People teams to find powerful ways to shift the customer voice more front and centre in businesses: both getting the strategic thinking right and turning that into reality - whether that’s getting customers into a boardroom, taking execs in home with struggling single Mums or training Marketing teams to be customer curious.


Book your place

Business team member: This event is included in your membership

Member: Not available at this tier.

Member Plus: This event is included in your membership

Member Access All Areas: This event is included in your membership 

Subscriber: Not available at this tier

Non-member: Our events are predominantly for our members but please register your interest at [email protected] and a member of the team will be in touch.

 

Venue

Zoom Webinar
Dress code
Smart Casual