Source The Marketing Society Credit Baz

The Digital Day England 2023 Review #2

Embracing the Future of Marketing

Our The Digital Day England 2023 Rapporteur Emma Jowett shares her key takeaways from the event.

The Marketing Society's annual The Digital Day was a day filled with valuable insights, thought-provoking discussions, and inspiring talks. The event boasted a diverse lineup of speakers who delved into a wide range of topics, exploring emerging trends and addressing the challenges and opportunities that marketers face at the ever-evolving digital landscape. 

Here are the key highlights from the event:

Sustainability Matters

A key focus of the discussions revolved around marketing's pivotal role in the great transition to a net-zero future and the circular economy. It was emphasised that sustainability initiatives should extend beyond communication efforts and be integrated throughout the entire business value chain. 

Conscious Advertising

The spotlight shone on the Conscious Advertising Network (CAN) as they took the stage to share their powerful manifesto. A voluntary coalition of over 125 members, this network is dedicated to ensuring that industry ethics align with the technology of modern advertising. Tackling critical issues like ad fraud, diversity, informed consent, hate speech, and sustainability, they have already influenced policy changes on major platforms such as Snapchat and Google. Their aim is to foster an ethical and responsible advertising industry, ultimately building trust with consumers.

Partnering with AI

An exploration of the potential of AI to revolutionise the advertising industry captivated attendees. Speakers emphasized the importance of leveraging AI to enhance efficiency and productivity while underscoring the irreplaceable power of human creativity and innovation. AI can undoubtedly be a valuable tool, empowering marketers to streamline processes, but it cannot replicate the originality of human thinking. The human touch remains essential in the creative process to ensure that marketing ideas are fresh, and innovative.

Overall, the conference provided valuable insights into the evolving landscape of AI, advertising, and sustainability. It emphasised the significance of the human element, encouraging professionals to listen, engage, and collaborate.

By being present, and authentic, delegates were reminded of the power of human connections in a world increasingly influenced by AI.

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