IN SEPTEMBER 2011 I reached the age that Cardinals retire. Because I have spent all my working life, except my

Allyson Stewart- Allen enjoys the commercial inventiveness that was sparked in the US by the recent royal wedding

WHO’D HAVE

Providing goods and services for emerging markets requires a radical rethink of product development. Vikas Sehgal, Kevin Dehoff and Ganesh

The Indian middle classes, numbering more than 400 million people, are a large consumer force who are now solidly engaged

One of the problems with working is that there is never enough time to read – even if you want

When is a consumer durable not a consumer durable? The answer, of course, is when it’s an indispensable status symbol

IN 1971, Stephen King’s definitive essay – ‘What is a brand?’ – described the role of the brand as providing

THERE ARE SOME subjects that don’t get talked about because they’re not worth talking about. And there are some subjects

The feminist agenda has been with us for over 30 years and we might have thought the subject was well

During these difficult economic times, the key is to ensure that consumers not only continue to want use your brand

Brands and branding have endured for years, centuries in fact. And despite dire predictions from some pundits, there really is

BACK IN 1955, starbursts were a sort of communications prophylactic. The Television Bill had been lengthily and fiercely debated: it

Demands for change, newness and freshness are constant in business, and balancing the short term and long term is a

Judie Lannon interviews MIKE HOBAN, customer and brand marketing director of Scottish Widows, about his experience of bringing marketing

There are always detractors when a high-profile brand takes a risk and does something a bit different – or heaven

We have looked at innovation a number of times, but in the cover story of this issue John Kearon takes

Diageo Marketing Director, PHILIP ALMOND talks to Judie Lannon about his career in marketing and how the culture, values and

We know what we think about brands. But what do brands think of us? Jeremy Bullmore speculates

I’ve written about

We need more case histories of brand failures, says Rory Sutherland

You know those women who occasionally hang around outside

The traditional connection between ‘marketing’ and ‘events’ is a curiously dysfunctional one. It conjures images of the cavalier executive impulsively

IN AGILE MARKETING Anthony Freeling successfully combines theory and practice and comes up with a neat concept. Agility is something