Emily Chang

CEO, McCann Worldgroup-China

Prior to joining McCann, Emily was the CMO for Starbucks China, where she led marketing, sales, loyalty, customer engagement, and the digital ecosystem (ecommerce, loyalty, payments, partnerships). Her teams helped open the Starbucks Shanghai Roastery and launched the brand’s delivery program.

Before joining Starbucks, Emily was the CCO for InterContinental Hotels Group, Greater China, where she was responsible for all commercial functions across 320+ hotels, six hotel brands, three loyalty programs, and a team of 5,200 S&M members. Her teams designed and launched new hotel brand HUALUXE and completed the acquisition of Kimpton Hotels.

Her passion for crafting O+O branded customer experiences began at Apple, where she led Retail Marketing across APAC, opening new stores and designing customer experience as the brand entered China.

A strategic business leader with 22+ years of experience, Emily began her career with eleven years at Procter & Gamble.

Emily sits on the board of SOS Children’s Villages and last year, took a year off to write a book called “The Spare Room,” the topic of her first TEDx Talk.

A day of inspirational speakers, conversations and connections #wearethechangemakers.