Eleni Kitra is a distinguished global leader renowned for her business acumen and her passion for Diversity, Equity & Inclusion. Her experience spans from business management to digital transformation, from communication to marketing. With a rich career spanning over three decades across various industries and geographies.

Eleni is the founder of KITRA Inclusive, an esteemed inclusive leadership consulting firm. Eleni conceptualized and drives the FORCE initiative, a contemporary platform that aims to inspire and share knowledge with individuals who seek to live a life of meaning, not just success.

Eleni has held notable positions including Regional Head of Automotive and Mobility at Meta (ex-Facebook), Managing Director at OMD Digital of Omnicom Media Group, Commercial Director at Multichoice, Head of Sales and Marketing at Sony where she played a pivotal role in launching PlayStation in Europe.

Passionate about championing women in technology, Eleni has spearheaded initiatives such as women in leadership programs for Facebook EMEA and Global, she was a board member of the Global Diversity board at Meta,  founded the Women in Mobility GCC Forum, and serves as a dedicated mentor and gender equality ambassador.

Eleni's influence extends beyond her professional endeavours, as she actively contributes to the MENA business community by mentoring start-ups and co-chairing the Transformational Business Leaders Committee at Dubai Capital Club.

She serves as the Executive Director of the Advertising Business Group and chairs the Middlesex Innovation Hub, where she lectures on leadership and entrepreneurship. Recognized as one of the Top 100 Asia's Women Power Leaders and named a CIOTimes Influential Woman to Watch in 2023, Eleni continues to advocate for innovation, inclusivity, and sustainability in business and beyond.

Eleni is a global speaker and an internationally recognized author. She has recently published her book titled "FORCE," www.forcethebook.com which showcases the stories of transformational leaders around the world who are leading efforts to drive positive and sustainable change. Additionally, she has co-authored two other books.