Dr Gemma Calvert, Krishnan Menon, Gita de Beer

Dr Gemma Calvert is Professor of Neuromarketing at Nanyang Business School and Deputy Director of the Nanyang Centre for Marketing Technologies at NTU.  A pioneering neuroscientist in consumer behaviour, her work explores how subconscious processes shape decision-making, brand perception and memory. She has been recognised among Stanford University’s Top 2% of scientists and has served on the World Economic Forum’s Neuroscience Panel. Gemma is Co-Founder of Split Second Research and advises global brands and government agencies on applying neuroscience and AI to strategy, innovation and growth. Alongside academia, she is an entrepreneur, speaker and co-founder of Gemini Retreats, designing executive programmes that apply neuroscience to leadership transformation in the age of AI.

Krishnan Menon is a Strategic Marketing and Growth Advisor. He is a senior marketing and brand transformation leader with nearly 30 years of experience across Asia Pacific markets. He specialises in helping organisations translate global complexity into local nuance at the intersection of brand, technology, data, and AI, crafting clear strategies that drive growth, distinctiveness, and long-term value. Krishnan has led multidisciplinary teams across multiple markets and regularly writes and speaks on the future of marketing and human-centred brand building.

Gita de Beer is Global Director Strategic Initiatives, The Heineken Company and Chair of The Marketing Society Singapore. She builds brands that matter to people and accelerates business growth by staying ahead of culture. A global marketing and growth leader with 20+ years across Heineken, Diageo, Vogue, Coca-Cola, Unilever, and both B2C and B2B sectors, she specialises in turning cultural shifts, behavioural insight, and technology into commercial value.