Dr Gemma Calvert
Professor of Neuromarketing at Nanyang Business School and Deputy Director of the Nanyang Centre for Marketing Technologies at NTU
Dr Gemma Calvert is Professor of Neuromarketing at Nanyang Business School and Deputy Director of the Nanyang Centre for Marketing Technologies at NTU. A pioneering neuroscientist in consumer behaviour, her work explores how subconscious processes shape decision-making, brand perception and memory. She has been recognised among Stanford University’s Top 2% of scientists and has served on the World Economic Forum’s Neuroscience Panel. Gemma is Co-Founder of Split Second Research and advises global brands and government agencies on applying neuroscience and AI to strategy, innovation and growth. Alongside academia, she is an entrepreneur, speaker and co-founder of Gemini Retreats, designing executive programmes that apply neuroscience to leadership transformation in the age of AI.