Dax leads on developing the sustainability strategies for Jimmy Choo and Versace. This covers action on climate change, responsible products and materials, the circular economy, labour protections and decent work across the supply chain and diversity and inclusion.

He has worked in corporate sustainability at board level for 20 years across NGO and business sectors advising different kinds of companies on their sustainability and innovation strategies. Dax assists multinationals with: materiality; net zero, circular economy and nature-positive business; regenerative design; responsible sourcing; and, decent work.

He is on the steering committee for the Institute of Positive Fashion for the British Fashion Council and is a Trustee at Earthwatch. He was the Global VP of Sustainability at Swarovski, the Director of Sustainability & Innovation at Kingfisher Plc, and the Head of Business and Industry at WWF. Dax has a Masters in Sustainable Development, is part of the Cambridge Institute for Sustainability Leadership Alumni and is trained in leadership at the Ashridge Business School.