David Haigh

Chairman, Brand Finance plc

David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management, moving then to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.

In this Masterclass we will explore key financial concepts and their application to marketing.