Born and educated in South Africa, David Gluckman travelled to the UK in 1961.  After starting his career in advertising,  he shifted to brand development in 1969 and has worked in the field ever since - probably the longest continuous period in innovation by anyone.  With major client IDV/Diageo, his focus was creating drinks brand and his portfolio includes Baileys Irish Cream, Smirnoff Black, J&B Jet, Tanqueray Ten, Ciroc, The Singleton, Le Piat d’Or and many others. He operated in all major international markets.  This unique career is mapped out in his book, which can be previewed on www.thatshitwillneversell.com.