Craig Edwardson is Head of Digital at BIG Partnership. Since starting in agency roles in 2011, Craig’s career highlights include launching Loganair’s paid media strategy delivering a 5,820% return on ad spend and overseeing a lead generation strategy overhaul for a homebuilder client resulting in a 118% increase in leads QoQ. Working with businesses of all sizes, Craig brings over a decade of hands-on campaign management to the table and is trusted by senior stakeholders to champion business value and commercial return from paid and organic digital strategy. Based in Glasgow, Craig is a graduate of the University of Strathclyde Business School.