As part of The Fellows Fundamentals series the late Tim Ambler discusses the importance of measuring brand performance through non-financial metrics (brand equity) and not simply relying on financial measures like ROI. 

As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.

Chair of Fellows England and International, Chris Macleod introduces The Fellows Fundamentals series; what it's all about and how it can help marketers of all levels.

Oliver Lester talks of the golden opportunity, The Global Leadership Mentoring Programme was for him

Our industry, our lives and the world today are fast. Sped up by technology, a never-reached goal of efficiency and on-demand culture seeping into every expectation we have.

Accenture Song’s trend research consistently shows that today’s consumers expect every brand interaction to feel uniquely relevant. Brands that do this right don’t just build better experiences, they see measurable gains in customer loyalty, engagement and conversion.