To get Israelis and Palestinians who had lost loved ones in the conflict to voluntarily donate their blood to one another, in a powerful gesture of reconciliation and hope.

I mentioned in my last post that an old boss of mine asked me (when I returned from client-side after a very enjoyable and enlightening three-year stint as a client at BT) to write a presentation on how it was oh-so-very-different working for an

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

If getting customers is half the battle, keeping them is the other half. Customer loyalty is the holy grail of branding, marketing, advertising, and entrepreneurship in general.

Do you find queuing stressful? For me, it’s not the waiting, it’s the uncertainty. Give me an orderly queue with a guaranteed outcome at the end, and I can wait happily. Contrast that with the Apple store at Christmas.

We often can't help but point out the irritating habits of others…'You never turn the lights off..', 'Could you put your dirty plate in the dishwasher once in a while?', 'Stop fiddling with your nails, it's really annoying..' and so on.&n