'There should be a place where only the things you want to happen, happen.' Maurice Sendak, Where the Wild Things Are

The hottest topic in media (advertising, marketing – take your pick) is Native Advertising.

Watching reaction to the Publicis and Omnicom merger has been like the old story of the blind men and the elephant.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas. This week he looks at three stunts from MINI’s ‘Not Normal’ campaign.

As it’s the silly season, I offer no research, just conjecture and portentous conclusions. But is that any worse than countless articles, programmes and blogs where the data is briefly summarised and then discarded in a welter of opinion?

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.