On 20 May, we hosted another dinner for The Marketing Society B2B group. The evening’s discussion focused on innovation and disruption in B2B marketing...

When you only listen to the top 40, you're letting the crowd decide what you hear. And if you consume nothing but...

As an experienced reader of the Bible, acknowledging its authority, teaching and power, and having a professional interest in morality and ethics, I found the vivid authenticity of The New Brand Spirit to contain all that is necessary for

Indian brands are reimagining content and the platforms for engaging them.

Boston Consulting Group is one of the world’s leading management consulting firms and as such serves as an advisor to many businesses, governments, and institutions.

This week he’s choc-a-hoop with confectionery giant, Cadbury whose latest activation turned heads at London Waterloo station.