Content Library

Yes, we Cannes (and we should)

The Cannes Festival is upon us. And therefore so is the usual social media frenzy of folks in adland slagging it off.
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Brand relationships in the world of smart technology

As presented at the Marketing Society 2013 Annual Conference, Paul Kemp-Robertson describes four fascinating trends that flow from emerging technologies and new consumer behaviours which form the basis for exciting brand marketing innovations in t
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Strategy is more dependent on courage and humility than talent and charisma

Misconception: Leaders need to be charismatic.If you ask CEOs to nominate the business leaders they have most admired, they will invariably refer to a small group of well-known, highly entrepreneurial men at the top of large corporations: leader
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Leading Teams

Paolo Guenzi and Dino Ruta, business professors at Bocconi University have written a fascinating book on leadership skills and techniques in the sports world that can be easily transferred into business.
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I have just come out of a fantastic meeting

You are quite right. I made it up. People simply don’t talk that way – fantastic meetings are rarer than hen’s teeth.
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Innovation - not quite what you think?

On 20 May, we hosted another dinner for The Marketing Society B2B group. The evening’s discussion focused on innovation and disruption in B2B marketing...
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