Content Library

An interview with Carolyn McCall

Carolyn McCall, CEO easyJet speaks about the importance of telling the truth in business...
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Bob Marley fronts 'Marley Natural' global cannabis brand

Bob Marley will front the world's first global cannabis brand, after the family of the late reggae singer agreed to a tie-up with private equity firm Privateer Holdings.
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If Kahneman had a teenager

Teens - or Gen Z, if you will - are emotional, even the monosyllabic ones.
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2014 winner: Hailo, New Brand - case study

On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the business model of street hailing was proving highly inefficient in modern times.
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2014 highly commended: Mars Chocolate (Galaxy), Communications - case study

Galaxy had long been one of the UK’s favourite chocolate brands, renowned...
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2014 highly commended: Hiscox, Business to Business Marketing - case study

2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product differentiation and point of difference.
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