Content Library

The year of the rollercoaster

What an eventful start to a new year. Many predictions may already be outdated...
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The truth about admissions

One in five applicants to Harvard and Stanford are completely qualified to attend - perhaps 20% of those that send in their applications have the smarts, guts and work ethic to thrive at these schools and to become respected alumni.
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Keeping up with culture: love, relationships, family

'Traditional', 'progressive', or 'radical'; words that are defined and perceived by a culture...
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It's time more marketers started measuring, not counting, social media impact

Social media is ever powerful and ever growing in influence in the lives of all brands - in their customer service...
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The Marvel Experience

We’re only just into 2015, but Joss Davidge thinks the biggest brand activation of the year may have already been unveiled.
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DHL's marketing director on planning ahead

When DHL was first born in 1969, it shuffled parcels between San Francisco and Honolulu, by 1970 it covered the world. In 2002 it had been acquired by Deutsche Post, and has been consistently expanding its capabilities since.
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