The discovery by Crick and Watson of the DNA molecule that encodes the genetic instructions used in the development...

If only. But you need some basis for deciding who you’ll spend your valuable time with. That depends of course on why you’re doing it. Let’s assume for now that we’d all like to be able to spot which businesses are likely to survive and grow.

This week, Ralph Lauren’s bid to involve its fans in its creative campaign has caught his eye. 

The South of France, March 2006. Nine people are seated around a private pool. There is excited chatter. They are reminiscing about their shared time at university, a decade earlier. But one person has yet to emerge from the rented villa.

 Bud Light’s complete makeover – and takeover - of a town in Colorado caught his eye this week. 

In today’s increasingly competitive and complex marketplaces, having a great product is no longer enough to win.