Content Library

Behind the Scenes: Campaign of the Year 2023

Find out more about the winning entry of Campaign of the Year 2023 from The Marketing Society Global Awards 2024
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2024 Reflections and looking ahead for our Singapore hub

A change in Chair as we look ahead to 2025, with ambitious plans, shaped and sharpened by our incredible Board in Singapore
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Profit Ability 2: Setting the scene

Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 
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Navigating Common B2B Search Marketing Challenges

Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.
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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.
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The long and the short of ROI

A new white paper by Ekimetrics led Marketing Performance Hub Think Tank has gathered evidenced based insights and best practices for measuring the impact of marketing along the consumer journey.
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