Content Library
Interview with Stephen and Kate Page
Ahead of their appearance at our Inspiring Briefs event we spoke to Stephen and Kate Page.
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The Internet of Things can be good for traditional advertising
‘Advertising is dead’, ‘nobody watches television anymore’ have been familiar canards of recent years. Neither of those statements is remotely true: people watch a great deal of TV (more than any European country - albeit often on catch-up -
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Can oratory compete with always-on media and internet?
This week I attended an excellent breakfast event at RKCR Y&R. The theme was ‘Identity and Austerity: two topics that will shape 2015’.
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Pioneering Spirit 2014: the finalists
We have selected winning ideas from the major international awards programmes and invited panels of senior marketing and creative judges to score them online before discussing them at a series of dinners.
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Live experiences trump TV ads at Super Bowl: Bud Light
Joss Davidge outlines the key experiential features of Bud Light’s legendary ‘House of Whatever’.
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Resolutions and revolution: digital trends for 2015
The New Year is traditionally a time when people make commitments to change...
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