Content Library

2015 winner: Robinsons, Brand Extension - case study

In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...
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Love your job – the new rules for career happiness

‘Dad, we’ve got some competition!’ said my daughter when she saw me reading this book. Her uncle Chris’s most recent book is called Free! Love Your Work Love Your Life and both books have the same premise.
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2015 winner: SCA, Building Marketing Capabilities - Case Study

In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...
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MINI tricks drivers into a test drive

MINI’s latest campaign drives home its superior reliability compared to its competitors, says Joss Davidge in this week’s blog.
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JEFFERSON: New York City Boy

America renews. It renews itself, continually: and it renews me. And the Big Apple does that par excellence.
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Winners and how they succeed

The spin master has published his memoirs.  Now he turns his attention to winning and finding that winning formula.
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