Content Library

2015 winner: First Great Western, Effective Communications - case study

The winter of 2013/14 saw the worst ever weather in the South West of England. First Great Western had to suspend or cancel...
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JEFFERSON: L’Age Idiot

‘You can’t email a hug’, runs the headline, against a picture of a mother and baby cuddling. In and of itself, this is unarguable.
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Letter from New York: Quick... make me feel something!

Digital is hard... and part of the challenge is to move away from the impulse to create...
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Challenging the value in brand values

Before we start, a small confession. I’m guilty of the crime I am about to complain about. In fact, I’m a persistent offender.   My horrendous crime? Brand Values.
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2015 winner: Trelleborg Marine Systems, Best B2B Marketing

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...
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Be Your Own Politician

In the lead-up to the national elections, an opportunity arose for me to review ‘Be Your Own Politician’.  I’m not normally a keen reader of books about politics but a sense of intrigue led me to reviewing this book.
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