Insurance has traditionally been a low engagement sector offering a transactional experience. Often the insurer and customer only interact at purchase, renewal and claim – with no contact between these points.

This was not just a communications brief for the agency, but a brief to find an ethical idea that would genuinely revitalise the brand. An idea with severe restrictions, namely that the source of production, the production process, packaging and distribution could not change.

In 2014, the BBC’s news services reached 265 million people per week around the world, but their ambition is for the BBC overall to reach 500 million. BBC Worldwide were set with the challenge of leveraging their huge portfolio of non-news genres to help achieve this.

Maltesers, the chocolate balls with a light honeycomb centre, hold a unique place in British hearts.

The objective was to deliver a market-leading Christmas campaign for John Lewis. Put another way, this paper unwraps a whole new level of campaign integration and activation, never seen before by any retailer in the UK. As a result it sets the benchmark for all brands whose marketing programmes aim for emotional engagement, multi-touchpoint activation, social sharing, PR generation, and above all commercial success.

Breakfast in bed: it’s one of life’s little pleasures. But almost half of Brits claimed to have never experienced it.   What an outrage! But of course good old IKEA set out to change that.