Content Library

Even accountants make emotional decisions

A long time ago, I spoke at a conference in front of 6,000 accountants. Like all good speakers, I had lovingly prepared...
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If the rewards are so big, why aren't all companies cracking the 'force for good' issue?

Is doing the right thing important to society or commercially savvy? This was the theme of an Oystercatchers debate this week.
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Nurture

John Newton and I are pals. We bonded over book reviews for this very publication...
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How to land the perfect launch

Launching a new product or service is the same as being the new kid
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2015 highly commended: KFC, Brand Extension

Since launching in the UK, KFC has become famous around the world for its Southern fried chicken coated in its secret recipe of eleven herbs and spices.
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An interview with Dave Trott

Dave Trott speaks to Elen Lewis about worrying that people don't even know you're alive and why John Webster wanted to fire him three times over.
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