What does it take to build and grow a prestige brand in today’s changing consumer environment?

In the last decade we have learnt more about our behaviour than in the last 100 years.

I take it as my brief for these posts that I am supposed to offer some perspective on various aspects of marketing.

Agencies are addicted to pitching. It can be fun, for sure. And deeply theatrical, if you like that kind of thing. Which lots of us do. 

The forces of debt are reshaping the world, creating dislocations and crises on a regular basis.

An imagined conversation with an imaginary CEO...