Vodafone wanted to demonstrate technology can be a powerful force for good...

Dave Trott tells stories. Dave Trott tells very good stories. Some are funny. Some are clever. Some are poignant. They have twists and turns. They engage.

Perception is the gateway to the brain. Based on what we perceive, we form impressions that, non-consciously, influence our judgement.

It can be mighty hard to pass up a bargain.

Bollocks is the currency of advertising. That is the inescapable conclusion I reached after reading my emails this morning.

This month, Singaporeans have been casting their ballots.