Content Library

LETS GET DIGITAL* (*whatever that means)

Digital ninjas. Digital natives. Digital first. Let’s get digital.
Read Now

Agencies: make sure you take credit for your ideas

18 Feet & Rising was stung recently when a client claimed one of the agency's ideas as its own...
Read Now

Innovation – focus or freedom?

Is there a right way to do innovation?
Read Now

Half the money I spend on advertising is wasted

Half the money I spend on advertising is wasted; but at least it creates the right impression.
Read Now

Is the 'sharing economy' the future for brands?

Collaborative consumption - often using technology to...
Read Now

The Apple of my eye

I’ve just watched the film, ‘Jobs’, the one with Ashton Kutcher playing Steve Jobs. It’s not a great film but it is such a great story. I really enjoyed it.
Read Now