Content Library

Interview with Ron Dennis

After his talk at our Annual Conference 2015, our editor Elen Lewis caught up with McLaren's Ron Dennis.
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Engaging Customers Using Big Data

These days, Big Data seems to need no justification, the benefits are simply assumed. Refreshingly, this author provided numerous examples of the how Big Data is changing the marketing landscape.
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Is productive the same as busy?

No one complains of having spent an entire day doing 'productive work'. Busywork, on the other hand, is mindnumbing.
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Experts are pulling our legs

My mum lived opposite what used to be called a parade of shops, says Dave Trott.
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Brand of the Year 2015: O2 take the prize

From established brands on the high street like Barclays to GoPro, the go-to brand for the selfie generation...
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2015 highly commended: British Army, Not-For-Profit Marketing - case study

In the late 2013 the Army recruiting environment was extremely tough: negative publicity surrounding Army redundancies...
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