Content Library

Why we think and behave differently as we age

Grumpy old men, golden agers, healthy agers, wise elders, senior moments – these are just some of the labels...
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Bias in the Spotlight: power of now/present bias

People tend to focus on today rather than think about what tomorrow might bring. We discount the future in favour of today. 
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From 'Open Happiness' to 'Taste the Feeling'

Big advocates of 'feeling-based' work such as Wendy Clark and Jonathan Mildenhall have left Coke's marketing...
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The culture factor series: IV. Working around the world

Work settings in adverts are often portrayed as large open spaces, which makes it very difficult to identify any specific country...
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'Almost Identical' - Beldent, Argentina

Faced with the social stigma that is associated with chewing gum Beldent created an installation...
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Join the meeting revolution – hit ‘Tentative’

When you receive your next meeting invitation on Outlook, try something different.
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