Content Library
Proving the return on marketing investment
On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as...
Listen NowThe Whole Marketer Ep123 - Empowerment with guest Ellie Norman
Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of...
Listen NowMarketing magic with creative & media optimisation
Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation for...
Listen NowThe Whole Marketer Ep121 - Psychological Biases with guest Richard Shotton
Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better...
Listen NowBalancing the basics & transformation in data driven marketing
Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition, Christina...
Listen NowSwitching from radio to digital through favourite content
Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...
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