At The Behavioural Architects we are often asked to redesign communications.

This week we meet Joanna Ong- Ash, Head of Corporate & Marketing Communications, AIA Singapore   What’s your golden rule? Data. Data. Data.

Faris Yakob talks to Elen Lewis about his latest book, Paid Attention and more.

‘Fast Company', 'first to market', 'think quick'. Western capitalism loves speed. Whilst it creates the world’s biggest brands and companies, the Japanese live longer and the Scandinavian are happier.

Election Day and polls predict a tight outcome, but the measurement of 'intention to vote' is flawed.

Marie-Claude Sicard’s biography mentions that she has outspoken views about luxury branding and marketing...