For the UK theatrical launch of Warner Bros.’ The LEGO Movie, there was a clear challenge.

Virgin Atlantic: Still Red Hot The falling number of airline passengers combined with soaring oil prices in 2008 saw Virgin Atlantic taking measures to increasing...

Low cost airline Tigerair rewarded infrequent flyers with membership to a club with absolutely no benefits - other than cheap fares. The club was launched...

That companies should have a purpose (and a purpose beyond making money for shareholders!)...

There’s a lot written about defining overarching company objectives. I love this stuff, it’s what I do. Problem is that I don’t always understand the subtle nuances between a vision, mission, purpose, positioning, BHAG etc.

Smart cars have a vision of finding new solutions for urban problems.