Marketing is evolving in fundamental ways due to digital technology...

In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...

What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy?

In the build up to the 2015 general election, the Commission’s data indicated that 7.5 million British citizens were not correctly registered to vote.

At the start of 2013, the M&S Food Marketing Team found themselves faced with a plethora of external and internal challenges...

Who would want to be associated with periods?   A great idea proved that you can make a feminine hygiene brand more popular.