Content Library

Lost in translation? Why Asia wins less at Cannes Lions

The creativity of the industry is under the microscope once more as the biggest global advertising event and awards takes place in the South of France.
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How can lotteries be used to help people save money?

Many people have little or no savings set aside for emergencies. 
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What Brexit Means for The EU Brand

June 23rd was a big day for Europe. As the UK decided on its future within the European Union, big questions were being asked about what it means to be part of Europe...
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Has Brexit changed the Asian view of Britain?

In Asia, Britain has a very clearly defined brand personality.
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Evolving the creative brief for more compelling video content

Just about everything in marketing has changed in the last ten years.
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The Brexit disconnect

Many business people are surprised and shaken by the out vote.
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