Cutting-edge technology like VR and AR can add a whole new level to experiential marketing.

Back in the mid 2000s a lot of planners starting blogging and meeting each other online, mostly inspired by Russell Davies' pioneering blog.

Fiona Chen, creative director, Ogilvy & Mather Shanghai | CHINA Tell us about your career path and achievements.

Yuka Tsukada, creative director, Dentsu | JAPAN Tell us about your career path and achievements.

Africa is the world’s second largest continent, made up of 54 countries and home to one billion plus people, who speak around 2000 different languages.

Jennifer Hu, chief creative officer, Ogilvy & Mather Group | TAIWAN Tell us about your background and achievements.