Content Library

10 steps to a more successful creative career

I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all over the world.
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Pros and cons of zero-based budgeting for marketing dollars

In January this year, Unilever CEO Paul Polman announced the company would roll out zero-based budgeting globally – a move it had tested in Thailand last year, which cut down the spending by two percentage points as a share of sales.
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The naked truth

In the 18th century 216,000 people worked in the mines. Many were women and children, some only five or six years old. Lord Anthony Ashley Cooper was a reformer. He believed children should have some educ
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Five ways to be disruptive

Disruptive innovation seems easy for start-ups and feels threatening and difficult for established businesses. But they can do it too. Here are five guiding principles to help you.
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Brains are a hindrance

In my A Level English exam I concentrated as hard as I could. I sweated every minute for (I think) 3 hours. I didn’t waste a second. Meanwhile my mate, Nick, sitting behind me did nothing, except flick in
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Is your brand dead?

A little late for Halloween perhaps but on a spooky note I thought it might be worth discussing dead brands as the equivalent of beating heart corpses, a topic I read about recently.
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