Influencer marketing is becoming a key area of attention for CMOs who want to increase the impact of their brand on social media. But is it possible to build true “affinity at scale”?

Kenya is considered the economic powerhouse of the east African region. It is a major transport, financial and logistics hub and, until recently, had one of the fastest growing economies in Africa.

The latest bit of cartoon genius from Tom Fishburne brings to life nicely a key theme from our latest research project: 'Rebooting brand strategy for a digital age'.

Every day on YouTube, millions of people from around the world come together to share their passion...

Michael Porter is seen as the guru’s guru, the world’s best management thinker, the godfather of strategy. Born in Ann Arbor, Michigan, 69 years ago, he credits his own Harvard professor Chris Christensen with inspiring him and encouragi

My first challenge was being separated from the conference itself, with a client meeting in Andover intervening in a resolutely non-global not-very-digital way to put the first half of the day out of reach.