In the face of disruption and commoditisation, where traditional product innovation is harder to come by as a source of growth, delivering a superior customer experience is crucial.

Brandwidth studios was right at the front of the The Marketing Society Global Conference & Annual Gala Dinner 2016.

With the recent release of the Gustavson Brand Trust Index, I was invited on CFAX talk radio...

The development of innovative technology over recent years has enabled marketing campaigns to reach unparalleled new heights. The use of VR, AR and other ground-breaking tech is a great, and proven, way to captivate the attention of consumers.

We catch up with Peter Cullinane, ex-Saatchi ad man and founder of Lewis Road Creamery

Oh no! We’re talking about kitchen islands. We’ve already covered the kids’ exam results and university options. We’ve considered Uber and Strava, Nutribullets and Fitbits. We’ve discussed cycling and ski holidays, quinoa and kale.