Content Library

Gamechangers

Contrary to popular belief, there is no record of any Turkey ever casting a ballot in a free and fair democratic election.
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Stretch: How to Future-Proof Yourself for Tomorrow's Workplace

The competitor for your next job is… a robot. Don’t believe me, then maybe Stretch will convince you?
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Letter from London: a year to remember

I will not be the first person to say that 2016 has been a year of seismic change.
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Welcome to Generation M: Young Muslims Changing the World

Buzzing, was definitely the word, with standing room only at the book launch earlier this month, and guests stating that they found it ‘inspiring’ and that ‘they came away with so many ideas.’
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3 great ads: Alastair Macrow

Alistair Maccrow, senior vice president and chief marketing officer, McDonalds, reveals three great ads he admires but had nothing to do with Maccrow joined McDonald’s...
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The antidote to dross

Someone asked me the other day when I would move on from studying challenger brands. You’ve been doing it for 15 years now, Adam, they said. Why not explore another area of marketing now?
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