Content Library
Using behavioural science to reduce the little cheat in all of us
Behavioural scientists have been delving into the critical question of what makes us more - or less - honest in recent years
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What do you do at the office, Daddy?
It’s the classic daughter’s question. (But why daughter, rather than son, I don’t know.)
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'Manboobs' - MACMA - Argentina
To avoid social media censorship of showing women's breast and nipples in demonstrating how to examine for breast cancer
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'End the silence' - La Sirena - Dominican Republic
The Dominican Republic is the 6th highest ranking country in the world for domestic violence.
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'Dad-do' - Pantene - USA
Research shows that daughters who enjoy quality time with their fathers grow up to be stronger, more self-confident and successful.
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'Humans' - Channel 4 - UK
In 2015, Channel 4 convinced a fifth of the UK population to watch "Humans", a new TV show about artificial intelligence
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