Content Library

Interview with Maddy Sim

Maddy is a digital marketing expert with experience working on cross digital marketing campaigns in both the UK and Australia. She specialises in strategic account leadership - using insight, industry innovations and constant testing to get t
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Monthly brainstorms are a waste of time

Picture the scene. A group of 5 managers are in a room together. Their monthly one-hour get-together, brainstorming ideas for some new products.
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A lesson in insight from the United Nations

How insightful are you? Are you truly tuned into your consumers, customers and employees? Or are you unintentionally projecting your own truths, and those of people like you, on the broader population?
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Brave leaders: Syl Saller, Sarah Warby, Dom Grounsell, Annabel Venner

Syl Saller moderated this event, hearing from leaders on how they failed. Speakers included Annabel Venner, Dom Grounsell and Sarah Warby.
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Uncomfortable Breakfast with IBM's Bob Lord

In Dubai we heard from IBM's first ever chief digital officer, who talked about Watson, digital and more.
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'Slow down GPS' - IF Insurance - Sweden

Child voice navigation works exactly the same as any other voice navigation app other than when you drive near school
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