If you’ve read the marketing press recently you probably have the impression that every brand has a ‘purpose’...

The recent Presidential election ignited a national debate on gender and diversity in our country.

Reports of the death of the copywriter in the digital era are greatly exaggerated.

A couple of years ago, I spent the day with Sir Richard Branson. I wanted to know what drives one of the world’s most famous entrepreneurs, and to learn a bit about what he is really like as a person.

We spend a lot of time talking about celebrities and how attractive they are. Paul Newman's blue eyes, how tall is Jake Gyllenhaal, how fast is Usain Bolt...

With business for the brand split equally between developed and emerging markets, we will be looking at their strategy in Africa. Guinness has a long history with Africa.