Content Library

Coca-Cola’s campaign excites dehydrated beachgoers

On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink. So when 500 cans frozen in a...
Read Now

LA copywriter creating 100 days of feminist big brand ads

As the conversation around women’s rights takes center stage under the current administration...
Read Now

Marketing gurus and CMOs are hiding in ‘the future’

The great thing about talking about the future is that you don't have to know anything, writes Bob Hoffman.
Read Now

Cannes Lions 2017: Are you attending?

Over seven days in June each year the whole creative industry - around 11,000 members - come together to learn from the best and celebrate the work changing the communications landscape for the Cannes Lions Festival.
Read Now

A Woman's Place in 2017? On the Cannes Lions Jury

For the first time in Cannes we are approaching a true gender balance with 43% of jurors being female, double than in previous years. It deserves a serious hat-tip because in 2014 just one in five of the jurors were women.
Read Now

What relationship is right for your brand?

The idea of a brand having a relationship with consumers is one thing that differentiates it from a mere product. But what sort of relationship is right for your brand?
Read Now