Content Library
Coca-Cola’s campaign excites dehydrated beachgoers
On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink. So when 500 cans frozen in a...
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LA copywriter creating 100 days of feminist big brand ads
As the conversation around women’s rights takes center stage under the current administration...
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Marketing gurus and CMOs are hiding in ‘the future’
The great thing about talking about the future is that you don't have to know anything, writes Bob Hoffman.
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Cannes Lions 2017: Are you attending?
Over seven days in June each year the whole creative industry - around 11,000 members - come together to learn from the best and celebrate the work changing the communications landscape for the Cannes Lions Festival.
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A Woman's Place in 2017? On the Cannes Lions Jury
For the first time in Cannes we are approaching a true gender balance with 43% of jurors being female, double than in previous years.
It deserves a serious hat-tip because in 2014 just one in five of the jurors were women.
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What relationship is right for your brand?
The idea of a brand having a relationship with consumers is one thing that differentiates it from a mere product. But what sort of relationship is right for your brand?
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