In the second edition of our 'Collide' series we examined the evolution of brands in a world of digital disruption - where should they focus...

Our Marketing Society Advertising Week session was different.

Provoking important discussions is one way brands can make emotional connections with consumers.

Scenario 1: The Room Booking 1. Four out of five Attendees arrive at Meeting Room that was booked two weeks ago 2.

If I had to strip marketing down to one thing, and one thing alone, I would say it was all about people. Forget about data, forget about digital, forget about Brexit, marketing is all about people.

Understanding habits - the formation and maintenance of actions...