In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scotland (RBS) through an initial public offering (IPO) in October 2012.

This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking

In 2013 Britvic set out its 2020 vision to create 3 $1bn brands (retail). Historically the company had been a successful bottler for PepsiCo brands with 85% of sales in GB.

This is the story of how a household insurer transformed itself into a social crusader, forming a campaign that aimed to improve road safety by bringing the once-ubiquitous lollipop lady back to our communities.

This is the story of how when faced with new challenges to growth from consumer behavior and category competition