There is no escaping it. Surveying the marketing press over the past year it has become clear

Your campaign produced great results and you’re ready to take the plunge into a new market, but the copy needs to be made available to a completely different culture, and in an entirely different language.

There was a time when health & wellness used to be mean the opposite of partying & fun. Good vs naughty, self-restraint vs self-indulgence. You couldn’t imagine two more different worlds or mindsets – until now.

Who doesn't want a free upgrade? That was the thinking behind Air France's campaign for the launch of its new business cabins in Asia.

This week we meet the MD of anyclip.

If you are the kind of marketeer in fmcg - or even missile development at a stretch